Bleach Review: Kaleidocolors by Clairol Professional

So I wasn't satisfied with the blonde result 100% so I went back to Sally Beauty Supply and bought myself a packet of bleach thinking I would put in some lighter streaks to get a different effect.  Well, I then changed my mind and decided to go lighter all over.  One packet of bleach wasn't going to do much to my hair for sure so I went back and bought myself a tub...lol.  I plan on being blonde for a longer period of time so I'll need more for touchups and stuff.  Also I might do my sister's hair as she's wanted a streak bleached to put purples or blues in for some time now...and she hasn't been able to get it done herself so this might work.

picture found on google imgaes search

 

I bought the Kaleidocolors powder in Blue Azul from Clairol Professional
Cost: with my beauty club card it was $20.95 from SBS, well worth it as each packet of 2oz is about $5 and I used approximately 8oz total so far to do my whole head so that would've been $20 from packets and none left over!
Claims: "Lightens up to 5 levels and adds cool tones, for black to medium blonde hair;" "Lightens and tones in one easy step;" and "10 minutes to perfectly toned highlights."
What I liked: It definitely works in 10 minutes.  Although I went from a medium blonde to a light blonde so that's probably why.  The instructions, however, have you sitting under a heated dryer with a cap on your head for the 10 minutes so the extra heat and the cap would probably lift at least from a medium brown depending on how you hair handles.  It smells great.  It only faintly smells like chemicals and actually smells more like some blue-raspberry sweet bubblegum kind of scent.  I had vague images of people trying to eat it because it smelled like candy.  Heh.  It's also not *too* damaging.  My hair was pretty porous and dry to begin with from the stripping of the darker colour last attempt, but this didn't make it any/much worse.  However, I also drenched my hair in conditioner and olive oil after.
What I disliked: It didn't really add much cool tones.  My hair looked green while developing, but once rinsed it was still yellow/golden coloured which is pretty standard for bleaching hair.  I think it would've been nice if it gave you an estimate of how much to use for a whole head of hair as it just gives you the ratio to mix at and I had to keep going and mixing more and more to get my head covered.  But I guess professionals would be able to tell just by prior experience how much to use.
Would I buy this again? Yes, but I don't think I'll actually run out of the powder as I have probably enough to bleach my whole head at least 4 more times.  I would also perhaps try the violet shade as well if needed, but my hair goes more golden/orange easier than it does just yellow...so blue is the opposite of that rather than just purple.

Result pics to come...